Class: Fishing with Bigfoot
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Using the Analogy of Fishing
to Learn The Basic Precepts
of Marketing Research
- The Pond (Your Geographic Reach)
- The Fish (Your Demographic Target)
- The Anglers (Your Competition)
- The Tackle (Your Tools)
- The Conditions (Your Present Economy)
- The Presentation (Your Marketing Vehicles)
- The Catch (Your Sales Incentives)
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