What are the Differences between Branding, Advertising & Marketing?
What are the Differences between Branding, Advertising & Marketing?
Branding Vs. Marketing
Your business’s brand includes your logo, colors and short messages (very short!). A brand alone is powerless to bring you customers and make you more money. Your branding MUST be simple and clear, but it is NOT “all important” to your company!
Branding is putting up your signs or your sponsor logos in places.
It takes effective MARKETING to promote a brand. Marketing includes your messages and the vehicles that are used to bring those messages to your target market.
Businesses market with the hope of achieving what is often called "top of mind" awareness for their brands.
Advertising Vs. Marketing
The key differences between Advertising and Marketing are these:
- advertising is simply spending money to publish your brand
- marketing is based upon education and strategic planning and is not fundamentally based upon spending money
- advertising is a component of marketing, but the marketing strategy is the guide for where and when to spend money
