Learn How to Market Your Small Business Successfully
Office: 360-207-5505 or Doug's Cell: 360-775-9444
Bigfoot Marketing will help you Learn How to Market Your Small Business Successfully with the budget that you have available.
Bigfoot Marketing is a small business owners marketing strategy that teaches small business owners how to get the biggest marketing footprint possible with their limited marketing budgets.
Branding Vs. Marketing
Your business’s brand includes your logo, colors and short messages (very short!). A brand alone is powerless to bring you customers and make you more money. Your branding MUST be simple and clear, but it is NOT “all important” to your company!
Branding is putting up your signs or your sponsor logos in places.
It takes effective MARKETING to promote a brand. Marketing includes your messages and the vehicles that are used to bring those messages to your target market.
Small businesses market with the hope of achieving what is often called "top of mind" awareness for their brands.
Top of Mind Awareness for Your Small Business
When someone in your target has a need for a product or service that your company provides, and the name or your business or your name is the first thing that they think of, you have achieved "top of mind awareness" with that person.
Small business owners face a significant challenge since many of them are competing with larger companies, franchises and "big box stores" that have HUGE marketing budgets.
How does a small business owner tackle this problem?
They must learn and implement Bigfoot Marketing!
Advertising Vs. Marketing
A key difference between Advertising and Marketing is this:
- advertising is simply spending money to publish your brand
- marketing is based upon education and strategic planning and is not fundamentally based upon spending money
- advertising is a component of marketing, but the marketing strategy is the guide for where and when to spend money