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Fishing with Bigfoot Workbook

Price: $10.00

Weight: 0.00 lbs

Handling: $0.00

Availability: In Stock

How to Conduct Marketing Research


Using the Analogy of Fishing
to Learn The Basic Precepts
of Marketing Research



  • The Pond (Your Geographic Reach)

  • The Fish (Your Demographic Target)

  • The Anglers (Your Competition)

  • The Tackle (Your Tools)

  • The Conditions (Your Present Economy)

  • The Presentation (Your Marketing Vehicles)

  • The Catch (Your Sales Incentives)

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